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商品編號： KEL439 出版日期： 2010/01/26 作者姓名： Calkins, Tim;Deming, Ann 商品類別： General management 商品規格： 15p 再版日期： 2014/06/11 地域： United States 產業： Biotechnology;Medical equipment & devices 個案年度： -
商品敘述：
Executives at biotechnology firm Genzyme are debating funding a clinical trial for a new version of a medical device called Synvisc. The trial is expensive and the odds of success are not high, but the upside is substantial. The case presents a common business question: invest or not? The case forces students to wrestle with a number of complex issues and analyze the financials of their decisions.
涵蓋領域：
Financial analysis;Finance;Marketing strategy;Clinical trials
相關資料：
Case Teaching Note, (KEL440), 14p, by Tim Calkins;Spreadsheet Supplement, (KEL798), 5p, by Tim Calkins
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